Most people in advertising, radio & tv production, or anything media-related, understand that around Christmas, the mayhem sets in. December was crazy with new jingle projects to get done. One in particular was an auto jingle for a local dealer. They wanted to "update" their old jingle, make it more modern, and this time appeal to a younger audience. Through a few different versions I provided, we ended up with something close to a cross between the Goo Goo Dolls and the Gin Blossoms, with a nice Joe Satriani-esque lead on top. I don't listen to songs on the radio (I listen to mostly talk radio), so I am not up to speed on the current top 40 dance/hip-hop songs that my client originally thought we should aim for. When it was all said and done, modern acoustic rock seemed the logical choice for grabbing a young audience.
If there's one thing that concerns me (notice I say "concern" instead of "worry"), it's the concept of deadlines. Most folks have a notion in their heads that somethings have to get done at a certain time, when 9 times out of 10, there was no hurry in the first place. As always, if you do have a jingle project (or any project for that matter), please be sure to give enough notice so that the quality of your project is manifested in it's highest potential.